Sports maestros NIKE have opened a women only outlet in Newport Beach, California. Get this, the destination is called Fashion Island. Don't you just want to run there now in your Nike Frees?
The brand famous for its Swoosh recently announced five big-time plans for the future of the brand's relationship with its female customer. These included the Nike Pro Bra (a sports bra that still fits when it gets sweaty!) and an upgrade to their popular Flyknit sneaks.
“Growth of our women’s business is outpacing men’s, which demonstrates that our innovations and lifestyle products are really resonating with female consumers in today’s marketplace. We are also focused on key opportunities such as e-commerce, retail doors and apparel, and Nike Fashion Island is part of that growth plan," says Nike's North American VP Cathy Sparks.
Not only will the store offer key designer collabs, but there's an in-store studio offering classes to shoppers - so you can trial the apparel while getting your yoga on.
Shanghai, China has also launched their very own women's only destination. Welcome to the Club!